Maala concentrated its efforts on promoting and encouraging a culture of ethics and integrity in the Israeli business community. Rather than treating ethics and integrity as only a technical compliance issue, it was approached more comprehensively as a human-behaviour and corporate culture issue in order to bring about behavioural change.

Main activities:

The Hanoi Principles are a set of business ethics principles and implementation guidelines for the engineering and construction sector in the APEC region. In cooperation with the U.S Department of Commerce, and under the auspices of the the Asia-Pacific Economic Cooperation (APEC) Small and Medium Enterprise (SME) Ministerial Working Group, Fluor led the effort to develop the Hanoi Principles.